Thrilled to be using Calura Professional Hair Color! Calura Permanent Shine Hair Color – is formulated with an innovative exothermic technology (in this product an exothermic reaction is a chemical reaction that works by heat) that was designed to maximize dye penetration and minimize hair damage.

Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!