Thrilled to be using Calura Professional Hair Color! Calura Permanent Shine Hair Color – is formulated with an innovative exothermic technology (in this product an exothermic reaction is a chemical reaction that works by heat) that was designed to maximize dye penetration and minimize hair damage.

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Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!

The CALURA exothermic system offers 3 primary benefits:
1- Ultimate white coverage
2- Up to 5 levels of lift
3- Longer lasting fashion shades
4-Exclusive exothermic technology
5-Ammonia and PPD Free
6-Enriched with organic essences and keratin